Desktop

Basic license for your creating logos & branding.
Available for unlimited projects for a selected number of users.
You can use fonts for physical products, social media, paid ads etc.
Fonts should be used as static digital images in web, apps, games etc.
It means embedding fonts is not included.

Web

Additional license for embedding fonts in your websites.
Available for unlimited pageviews for a selected number of domains.
You can embed fonts in your website using @font-face in CSS.
Desktop use & embedding fonts except websites are not included.

App

Additional license for embedding fonts in your applications.
Available for unlimited users for a selected number of titles.
You can embed font files in your application code.
Desktop use & embedding fonts except applications are not included.

Trademark Logos

Official Desktop License allows trademarking your logo.
Generally, due to the trademarking laws,

1. Trademark your logotype with your symbol mark.
   
2. Modify your logotype or add something.
   

Either or both may be needed.
So I recommend consulting with the law professionals of your country.